Value added reseller business plan
From: Jonathan W.
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Value Added Resellers. Mobile Devices. Security Solution. Systems Solutions. Printer Technologies.
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European Union Value Added Tax (VAT)
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Selling through multiple channels is one of my preferred strategies in technology marketing. If done properly, it allows a company to fully exploit its expensive, hard-earned intellectual property to the maximum extent. One of the most popular channels and one of my favorites used to sell B2B software and hardware is the Value-added Reseller, or VAR channel. In fact, with a great many startup software and technology companies, building a VAR channel network to sell their companies products is the first thing they want to do upon releasing their first product.
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Examples of common value-added resellers also known as VARs are computer retailers and service companies, automobile dealerships, and furniture stores. Value-added resellers are businesses that sell products manufactured by other companies in addition to selling their own supplemental products and services, thereby increasing the value of the resold product purchased by the consumer. One of the major aims of companies in providing value-added services is to develop relationships with customers that will lead to repeat business. Value-added resellers are found extensively at the retail level for computer hardware and services. Computer retailers and computer technology service companies typically offer a wide range of value-added products and services, including extended warranties and service contracts, supplemental hardware, installation, setup, training services, professional consulting services, customization, and software programs.
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