Barilla spa case study answers
From: Sheena F.
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Please join StudyMode to read the full document. Barilla SpA , an Italian pasta manufacturer, is experiencing amplified levels of Executive summary II. Issue Identification III. Alternatives and Options V. Recommendations VI.
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Barilla Spa(a) Case Study Essay
Barilla Case Study - Term Paper
Barilla gave volume reductions for the merchants ordering capacity fully loaded quantities, in turn causing merchants to place more supply orders than necessary leaving their inventory levels high. This meant that the retailers did not have to order as often due to high inventory rates on hand. There is also a weekly change in customer demand for the pasta produce. The lack of information to customer demand data in the supply chain forced each supply chain participant in the supply chain to make their win demand forecast and place their own orders, causing an increase in inventory levels at both facilities at Barilla. This cause and effect is known as the Bull-Whip effect.
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Barilla SPA’s sales Case Study
Executive summary II. Issue Identification III. Alternatives and Options V.