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Scent marketing case study

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From: Daniel R.
Category: role student
Added: 08.05.2021
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22 Marketing Case Study Examples (With Template)

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Vienna International Airport - Femcare™ Case Study | Vectair Systems

Sit through a TV ad break and you'll quickly find two senses assaulted on behalf of a third: smell. Businesses looking to sniff out a commercial oppor-tunity have been aware of its power for a long time, even if this has usually focused on shifting products that cover up malodorous breath, armpits or feet. Time magazine reported last month that the aromas of chocolate and baked bread in the Net Cost grocery store in Brooklyn, New York, are all artificial, being pumped into the store by machine. Their story kicked up a bit of a stink, and generated considerable interest in a form of marketing that has, until relatively recently, been largely overlooked.
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5 best marketing case study examples

Scented environments have been shown to reduce typos in office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product. But from offices and trade show booths to retail environments and the products themselves, the true power of olfactory branding also known as scent branding is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers, particularly within a category of functionally similar offerings. To create a signature scent for your brand, consider these steps. Then translate your statement into a scent with the help of a scent branding strategist and a perfumer.
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Manufacturers understand it too, which is why tactile information like the famous contour of a Coca-Cola bottle or the textured burlap packaging of Marfa brand soaps are unique and memorable. Some combinations evoke excitement — think of the ubiquitous Nike swoosh; others emphasize a feeling of sincerity, as in the timeless style of L. These customer perceptions often become shared knowledge: Everyone knows that Luna bars are for women, for example.
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