Essay on cosmetic advertisement
From: Jonathan H.
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A new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers' self-esteem. Stapel Tilburg University , and Frans W. Siero University of Groningen. In an advertisement, a lipstick situated next to a stiletto heel represents glamour and a teddy bear in an ad for fabric softener signals softness. The authors conducted four experiments to examine the different meanings consumers gleaned from products that were advertised versus not advertised. In one study, the authors exposed female study participants to either a beauty-enhancing product eye shadow, perfume or a problem-solving product acne concealer, deodorant.
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Textual Analysis Of Cosmetics Advertisements
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Top cosmetic brands like: Mac, Maybelline, Avon and Clinique bombard the market. Everybody wants to own these products in order to look beautiful. But do cosmetics enhance your beauty? Cosmetics are defined by the statement, "a product applied to the body, especially the face, to improve its appearance. Cosmetics are a major factor in millions of lives whether that be from self-confidence to make up for a play. As the years go by cosmetics continue to improve on efficiency and availability.
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Impact of Cosmetic Advertisements on Women
They might not buy the fragrance, but at least Tom Ford got their message out which is what is really important to the company. Everything from this ad from top to bottom is sexualizing women. The fact that the woman is wearing vibrant red nail polish also says many things.
The company Wacoal claims its mantra is to make women look and feel their best however, all of them are slender, toned and flawless. These advertisers tell us what beauty is. When women buy into this image, they starve and purge themselves to ac See the ad for what it is, a digitally retouched image that they have constructed by removing all blemishes, wrinkles, stray hair, pores, dark under eye circles with airbrushing and bleaching their teeth white. Instead of promoting body diversity and self-acceptance by including women with different body shapes, the campaign only promotes incredibly attractive women with bodies that seem impossi
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