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Customer feedback literature review

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Added: 08.05.2021
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Why Customer Feedback Is Important, Plus 20 Ways to Get It

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Literature Review On Customer Service | yuchenzhou.info

The literature review is the segment which deals with the assessment of the past and proposed theories given in respect of the given topic. The review here will deal with and Help in academic theories proposed for the effective customer management and customer retention by the retail stores in Australia. The proposed theories will help the researcher to understand the factors that influence the customer loyalty, customer retention and customer satisfaction level in the different retail stores of Australia. The chapter concerns the critical analysis of the relevant theories so as to help the researcher to apply the relevant facts of the theories in the present scenario and increase the customer satisfaction levels in the literature review. The CRM is the technique that combines all aspects of the interaction of the company management along with the customers.
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Literature Review On Customer Service

Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over journals both academic and trade are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database.
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It is relevant to refer briefly to the previous studies and research in the related areas of the subject to find out and to fill up the research gaps. The following are the some studies conducted by the eminent authors and practitioners on the area of service quality of banks. Dhandabani, Examined the nature of linkage between service quality and customer loyalty in Indian retail banking. Study used confirmatory factor analysis to identify the service quality dimension.
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