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Increasing market share case study

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From: Samuel W.
Added: 24.04.2021
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In recent years, a growing number of business practitioners and theorists have postulated that one way for a company to increase its return is by increasing its market share, and studies appear to have confirmed this relationship. Given this direct link between profit and risk, it behooves companies to manage their market shares with the same diligence as they would manage any other facet of their businesses. This concept of managing market shares leads to some intriguing possibilities. Although most companies can profit by attempting to increase their market shares, some may conclude that they are at or possibly beyond the point at which expected costs and risks outweigh expected gains. The authors suggest various strategies that these companies might consider in attempting to manage their market shares.
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Stanley Black & Decker Increases Market Share with Pardot | Salesforce Pardot

Preview Only. The objective which the researcher intended to achieve were as follows, to appraise the current sales force motivational programme of the NBC, to identify if there are defects in the current sales for motivational programme of NBC, to identify the problems that militates against effectiveness motivation strategies of the NBC etc. The researcher also revealed on several topics in chapter two relating to sales force motivation and some of this topic were as follows. The meaning of sales force motivation, the importance of sales force motivation, difficulties management encountered in determining the right motivational mix, selecting effective combination of motivational tool etc.
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Strategies for High Market-Share Companies

Executive Summary : Traditionally, Gillette relied on extensive research and development to create a single product for global distribution. The product was supported by a marketing premise that it would be equally valuable to customers globally. But Gillette set aside its global strategy in India and grew its market share dramatically.
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The Client: A petroleum and heating oil supplier looking to expand its presence and customer base in the North East for their home heating oil deliveries. Much like other utility customers, home heating customers remain customers for approximately 10 years before looking around at the alternative supplier options. The Opportunity: Known primarily a regional gas station brand, this leading oil distributor was looking to retain their current residential heating oil customers, while growing their customer base for new heating oil deliveries. It was time to lay the groundwork for greater awareness. The Assignment: Secure the current customer base at the end of the Winter heating season and help reduce possible attrition through Spring and Summer.
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